{"id":22963,"date":"2021-03-17T15:17:47","date_gmt":"2021-03-17T15:17:47","guid":{"rendered":"https:\/\/www.boredmom.com\/?p=22963"},"modified":"2021-05-18T13:50:07","modified_gmt":"2021-05-18T13:50:07","slug":"startups-that-last-tips-to-set-you-apart","status":"publish","type":"post","link":"https:\/\/stage.boredmom.com\/?p=22963","title":{"rendered":"Startups that last – tips to set you apart"},"content":{"rendered":"

Did you know that last year in the United States almost one billion startups were logged by the Department of Technology\u2019s Business Institutions by Zip Code (DOT BIZ)?\u00a0<\/span><\/p>\n

You probably didn\u2019t, because that figure is made up and DOT BIZ doesn\u2019t exist. Still, it\u2019s convincing enough to highlight the fact that businesses get started every day, and if you\u2019re standing on the diving board about to splashdown in the world of entrepreneurship, you might need some pointers to help you survive year one.\u00a0<\/span><\/p>\n

Brand Awareness<\/b><\/p>\n

OK, so you have a brand, right? And you\u2019re aware of it. You bought your friend Josh some beers to design a logo for you and you even have a strapline that you think is fancy but everyone keeps advising you against, like, \u201cDon\u2019t leave your gutters in the gutter, with gutter solutions from the gutter king\u201d. Nice. But that\u2019s not brand awareness – <\/span>what is brand awareness<\/span><\/a>? Click the link to find out.<\/span><\/p>\n

To be brand aware, you have to have a handle on how memorable you are in a sea of competition. And to do that, you need to know your audience. It\u2019s a little like trying to build the tower block while drawing the blueprints at the same time, but that\u2019s where the skill comes in. Understanding your audience and building trust can\u2019t happen if you are not flexible, and while that means adapting to meet the customers where they stand, you must be careful not to alienate your small but loyal crowd of customers. It\u2019s a balancing act.\u00a0<\/span><\/p>\n

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Culture is pretty much everything\u00a0<\/b><\/p>\n

Do you know who buys bathroom cleaning products from a company that was in the news for polluting local rivers while denying key members of staff any time off? Nobody. Do you know who buys cars from a company that is known to exploit cheap labor and damage multiple rainforest ecosystems in pursuit of cheaper materials? \u2026 same answer.\u00a0<\/span><\/p>\n

Culture is everything. How you act as a company is reflected in the staff you attract and the audiences you cultivate.\u00a0<\/span><\/p>\n

Here are some tips on how to start the ball rolling with in-house culture:<\/span><\/p>\n